Lifestyle press releases are key to optimal media coverage, says Mass Media Distribution

Journalists are always looking for lifestyle content to share with consumers, and a lifestyle press release campaign from Mass Media Distribution is one of the best ways to deliver that content in a timely manner.

“Lifestyle” is a loaded word. Depending upon its context, the word “lifestyle” can mean many things. “Lifestyle” can be a euphemism for behavior generally frowned upon by moralists and bluenoses. Or “lifestyle” can be shorthand for the tasty carrots (and carats) dangled before the bleary eyes of late-night infomercial viewers: the pricey beach condos, luxury cars, expensive gold jewelry, and trips to far-flung places that can be theirs if only they’ll pick up the phone and call that toll-free number, credit card in hand. And these days the Internet is rife with “lifestyle bloggers” writing about everything from wine to travel to stay-at-home motherhood, their common thread being an ambition to blog their way to fame and fortune (or at least to freedom from a stifling nine-to-five lifestyle). Then there’s the more neutral sociological definition of “lifestyle,” which simply refers to a person’s or a group’s manner of living. Of course “lifestyle” has also long been a catch-all category for the more frivolous offerings from daily newspapers – the content destined for those sections that used to be called the “women’s” section, but morphed into the more gender-neutral “lifestyle” after the feminist revolution in the 1970s. Whatever the context, journalists are always on the prowl for lifestyle stories – whether they’re writing an analytical piece about changing urban lifestyles or searching for filler to round out the “Lifestyle” section in a newspaper or a lifestyle segment on a TV show. And most journalists depend upon press releases for lifestyle content, says Mass Media Distribution, (www.massmediadistribution.com), one of the world’s leading press release writing and distribution services.

Journalists’ perennial hunger for lifestyle press releases is actually great news for small start-up companies and individual entrepreneurs who are trying to get media exposure but can’t afford an expensive publicity campaign, or those who want to get their message before the public but don’t have a large advertising budget. Mass Media Distribution notes that a press release is one of the most economical and credible ways for a company to get its message out to the world. Certainly advertising is important, as are a well-designed Web site, an informative blog, and, for most types of companies, participation in social media such as LinkedIn, Facebook, and Twitter. But a well-written lifestyle press release will get the attention of journalists, and it is these journalists who will add that extra layer of credibility by reporting the information to the consumers the company wants to reach. It’s no exaggeration to say that a press release campaign is critical not only to the successful launching of a new business but also to the continued success of an established one. Give it the right lifestyle angle, and that press release can burn a company’s image into the public consciousness in ways that a mere ad or a clever tweet cannot.

Large companies, whether they’re catering to specific lifestyles or not, generally have equally large marketing budgets to keep their names before the public, so it may seem they have an unfair advantage over the “little guy” when it comes to capturing the attention of today’s busy consumer. However, notes Mass Media Distribution, it doesn’t take a huge budget to turn consumers’ heads. A well-orchestrated press release campaign can sometimes accomplish more than the slickest, cleverest ad series. Again, the key is to get journalists in a company’s corner.

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Legal professionals invoke the power of a press release campaign from Mass Media Distribution

The legal profession is changing rapidly, but one thing remains constant: the effectiveness of a press release from Mass Media Distribution.

Everybody likes a good lawyer joke, even (or especially) lawyers. Love them or hate them, lawyers are a necessary part of life in a complex society, and the legal rulings that are made on almost a daily basis affect virtually every part of our lives. In any case there’s no doubt that the legal profession is changing, not only in the U.S. but all over the world, particularly in the area of corporate law. Continued downward pressure on costs and the globalization of legal services have resulted in more companies outsourcing those services. And all facets of the legal industry are becoming unbound from previous limitations, creating new opportunities for entrepreneurs. Demands for cheaper and faster service are prompting legal firms to behave more like a business and some would argue, less like a profession. As the legal landscape continues to transform in ways that might have been undreamed of just a few years ago, one thing remains the same: the power of a press release to keep the public informed, while promoting the interests of the legal professional or firm. So says Mass Media Distribution (www.massmediadistribution.com), one of the planet’s top press release writing and distribution services.

A press release is one of the most economical and credible ways for an individual legal professional, a legal firm or other legal services provider, or a third-party interest to get information to the public about everything from legal decisions to legal services to legal trends. A well-written press release will catch the attention of legal writers and journalists, and they in turn will share the information with the consumers and legal professionals who need it.

Although the legal profession is indeed becoming “more like a business,” credibility is still important to any company or individual providing legal services, products, or information. And respected writers, reporters, and product reviewers add a level of credibility that is not possible with advertising, company Web site copy, or even a legal company’s participation in social media such as Twitter and Facebook. Depending upon the type of legal service or product the company provides, these all have their place in a promotional strategy, but they can’t perform the functions of a press release.

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